--- title: Blog | Marketing Tui description: From marketing strategy to review gathering, read the latest thinking and insights on the Marketing Tui blog. --- # Blog From the latest customer experience data to trends in gathering customer feedback our blog hosts the latest articles on a wide range of CX topics. ### Enter your email to subscribe [![The right customer feedback tools make it easy to connect with your audience and identify their needs. ](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Dashboard_re_3b76__1_-removebg-preview.png?width=365&name=undraw_Dashboard_re_3b76__1_-removebg-preview.png) ](https://blog.marketingtui.com/what-are-customer-feedback-tools) ## [What are customer feedback tools?](https://blog.marketingtui.com/what-are-customer-feedback-tools) The right tools make it easy to connect with your customers and identify their needs. But how can you decide which strategy and channel are right for your business?    [Read More](https://blog.marketingtui.com/what-are-customer-feedback-tools) [![Advice and examples of how to respond to negative customer reviews. ](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Chat_re_re1u%20(1)%20(1)%20(1).png?width=365&name=undraw_Chat_re_re1u%20(1)%20(1)%20(1).png) ](https://blog.marketingtui.com/how-to-respond-to-negative-google-reviews) ## [How to respond to negative Google reviews: Examples](https://blog.marketingtui.com/how-to-respond-to-negative-google-reviews) In today's digital age, online reviews have become a core part of any business' [reputation management](https://blog.marketingtui.com/blog/what-is-online-reputation-management).  [Read More](https://blog.marketingtui.com/how-to-respond-to-negative-google-reviews) [![Customer feedback survey mistakes](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Cancel_re_pkdm-removebg-preview.png?width=365&name=undraw_Cancel_re_pkdm-removebg-preview.png) ](https://blog.marketingtui.com/customer-feedback-survey-mistakes) ## [Customer feedback survey mistakes](https://blog.marketingtui.com/customer-feedback-survey-mistakes) Customer feedback is vital because without knowing what to improve, you can’t make effective changes. But what can you do when a feedback survey doesn’t get the volume of responses you expect? [Read More](https://blog.marketingtui.com/customer-feedback-survey-mistakes) [![Do people fill out customer surveys?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Hacker_mindset_re_8a33-removebg-preview.png?width=365&name=undraw_Hacker_mindset_re_8a33-removebg-preview.png) ](https://blog.marketingtui.com/do-people-actually-fill-out-online-surveys) ## [Do people actually fill out online surveys?](https://blog.marketingtui.com/do-people-actually-fill-out-online-surveys) When it comes to implementing a customer feedback strategy, brands want to know how many responses they are going to get – we understand! You don’t want to waste time and resources on a survey only to find your customers aren’t willing to respond. [Read More](https://blog.marketingtui.com/do-people-actually-fill-out-online-surveys) [![Solve customer pain points](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Web_search_re_efla-removebg-preview.png?width=365&name=undraw_Web_search_re_efla-removebg-preview.png) ](https://blog.marketingtui.com/how-to-find-and-solve-customer-pain-points) ## [How to find and solve customer pain points](https://blog.marketingtui.com/how-to-find-and-solve-customer-pain-points) Without a problem, there’s no need for a solution. Unfortunately, that means your sales team may struggle to convert leads and generate growth. So how can you make sure your time spent with prospects is successful? It all comes down to pain points. [Read More](https://blog.marketingtui.com/how-to-find-and-solve-customer-pain-points) [![What do you do with customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_select_player_64ca-removebg-preview.png?width=365&name=undraw_select_player_64ca-removebg-preview.png) ](https://blog.marketingtui.com/what-do-i-do-with-customer-feedback) ## [What do I do with customer feedback?](https://blog.marketingtui.com/what-do-i-do-with-customer-feedback) It’s common for businesses to avoid customer feedback simply because they don’t know what to do with it. However, this means they miss out on a valuable opportunity to grow. [Read More](https://blog.marketingtui.com/what-do-i-do-with-customer-feedback) [![How to hide Facebook reviews](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Brainstorming_re_1lmw-removebg-preview.png?width=365&name=undraw_Brainstorming_re_1lmw-removebg-preview.png) ](https://blog.marketingtui.com/how-to-hide-my-facebook-reviews) ## [How to hide my Facebook reviews](https://blog.marketingtui.com/how-to-hide-my-facebook-reviews) For many businesses, Facebook reviews are bittersweet. Customer review platforms provide transparency and social proof so that anyone can see for themselves what a particular brand is like. But sometimes, negativity can take hold. [Read More](https://blog.marketingtui.com/how-to-hide-my-facebook-reviews) [![Make your business easier to find](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Signal_searching_re_yl8n-removebg-preview.png?width=365&name=undraw_Signal_searching_re_yl8n-removebg-preview.png) ](https://blog.marketingtui.com/make-your-small-business-easier-to-find) ## [How to make your small business easier to find](https://blog.marketingtui.com/make-your-small-business-easier-to-find) It can be a challenge for small businesses to get the visibility they deserve, especially in such a competitive market. So what’s the secret? [Read More](https://blog.marketingtui.com/make-your-small-business-easier-to-find) [![How to create a Google business profile](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Delivery_re_f50b-removebg-preview.png?width=365&name=undraw_Delivery_re_f50b-removebg-preview.png) ](https://blog.marketingtui.com/how-to-create-a-google-business-profile) ## [How to create a Google Business Profile](https://blog.marketingtui.com/how-to-create-a-google-business-profile) If business growth sounds good to you, a Google Business Profile is the first step. Google My Business is a free tool for companies to manage their online presence across all Google platforms. [Read More](https://blog.marketingtui.com/how-to-create-a-google-business-profile) [![How do I track customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Youtube_tutorial_re_69qc-removebg-preview.png?width=365&name=undraw_Youtube_tutorial_re_69qc-removebg-preview.png) ](https://blog.marketingtui.com/how-to-keep-track-of-customer-feedback) ## [How to keep track of customer feedback](https://blog.marketingtui.com/how-to-keep-track-of-customer-feedback) Asking for feedback is one thing, tracking it and applying it is something else entirely. To help you make sense of the customer feedback process, this article explores everything you need to know about monitoring the insights your buyers share. [Read More](https://blog.marketingtui.com/how-to-keep-track-of-customer-feedback) [![How do I increase my google star rating?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_my_feed_inj0-removebg-preview.png?width=365&name=undraw_my_feed_inj0-removebg-preview.png) ](https://blog.marketingtui.com/how-do-i-increase-my-google-star-rating) ## [How do I increase my Google star rating?](https://blog.marketingtui.com/how-do-i-increase-my-google-star-rating) Google star ratings are often used by customers to assess how credible a brand is. So how do you improve yours? [Read More](https://blog.marketingtui.com/how-do-i-increase-my-google-star-rating) [![Why do my competitors have so many google reviews](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Collaboration_re_vyau-removebg-preview.png?width=365&name=undraw_Collaboration_re_vyau-removebg-preview.png) ](https://blog.marketingtui.com/my-competitors-have-so-many-google-reviews) ## [How do my competitors have so many Google reviews?](https://blog.marketingtui.com/my-competitors-have-so-many-google-reviews) It’s no secret that Google reviews about your brand are a major influence on prospective customers. That’s because customers trust other customers more than the brand itself, simply because they are more objective. [Read More](https://blog.marketingtui.com/my-competitors-have-so-many-google-reviews) [![Develop products with customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Feedback_re_urmj-removebg-preview.png?width=365&name=undraw_Feedback_re_urmj-removebg-preview.png) ](https://blog.marketingtui.com/develop-products-with-customer-feedback) ## [How to develop products with customer feedback](https://blog.marketingtui.com/develop-products-with-customer-feedback) When it comes to developing products, the consumer should always be the focus. To understand customer preferences, needs, and expectations for products, collecting effective feedback is a must. [Read More](https://blog.marketingtui.com/develop-products-with-customer-feedback) [![Get user feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Flying_drone_re_ti5k-removebg-preview.png?width=365&name=undraw_Flying_drone_re_ti5k-removebg-preview.png) ](https://blog.marketingtui.com/whats-the-best-way-to-get-user-feedback) ## [Product managers, what's the best way to get user feedback?](https://blog.marketingtui.com/whats-the-best-way-to-get-user-feedback) If developing the best product is your aim, then user feedback should be your focus.  Understanding what consumers want is at the core of product development but, as a recent study showed, as many as [20%](https://userguiding.com/blog/product-statistics-trends/) fail to meet customer expectations. This shows just how hard it is to get it right, and just how important it is to engage with customers directly.  [Read More](https://blog.marketingtui.com/whats-the-best-way-to-get-user-feedback) [![Improve your NPS score](https://blog.marketingtui.com/hs-fs/hubfs/undraw_screen_time_vkev-removebg-preview.png?width=365&name=undraw_screen_time_vkev-removebg-preview.png) ](https://blog.marketingtui.com/how-to-increase-your-nps-score) ## [How to increase your NPS score](https://blog.marketingtui.com/how-to-increase-your-nps-score) As a way to assess customer satisfaction, [Net Promoter Scores](https://www.reviewtui.com/nps-and-review-tui) (NPS) have been a benchmark for businesses since 2003. Essentially, these scores measure how likely a customer is to recommend a brand to someone else based on their first-hand experience. [Read More](https://blog.marketingtui.com/how-to-increase-your-nps-score) [![NPS vs CSAT - which is better?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Blogging_re_kl0d-removebg-preview.png?width=365&name=undraw_Blogging_re_kl0d-removebg-preview.png) ](https://blog.marketingtui.com/nps-vs-csat-which-is-better) ## [NPS vs CSAT: Which is better?](https://blog.marketingtui.com/nps-vs-csat-which-is-better) When it comes to improving your business, understanding your customers should be your first step. That’s why brands around the world have adopted metrics like Net Promoter Scores (NPS) and Customer Satisfaction (CSAT) to track and measure customer satisfaction. [Read More](https://blog.marketingtui.com/nps-vs-csat-which-is-better) [![Which is more important; customer reviews or customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Questions_re_1fy7-removebg-preview.png?width=365&name=undraw_Questions_re_1fy7-removebg-preview.png) ](https://blog.marketingtui.com/which-is-more-important-reviews-or-feedback) ## [Which is more important; customer reviews or customer feedback?](https://blog.marketingtui.com/which-is-more-important-reviews-or-feedback) Although customer feedback and reviews are often used interchangeably, they are not the same thing.  [Read More](https://blog.marketingtui.com/which-is-more-important-reviews-or-feedback) [![What is your customer effort score?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Agree_re_hor9-removebg-preview.png?width=365&name=undraw_Agree_re_hor9-removebg-preview.png) ](https://blog.marketingtui.com/whats-your-customer-effort-score-ces) ## [What's your Customer Effort Score (CES)?](https://blog.marketingtui.com/whats-your-customer-effort-score-ces) As businesses try to understand their customers better, there are more and more ways to ask for and assess their feedback. [Read More](https://blog.marketingtui.com/whats-your-customer-effort-score-ces) [![Customer support strategies](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Instant_support_re_s7un__1_-removebg-preview.png?width=365&name=undraw_Instant_support_re_s7un__1_-removebg-preview.png) ](https://blog.marketingtui.com/examples-of-customer-support-strategies) ## [What are examples of innovative customer support strategies?](https://blog.marketingtui.com/examples-of-customer-support-strategies) Now more than ever, customer service is a more holistic role, often called [Customer Support](https://blog.marketingtui.com/blog/should-customer-support-be-customer-success). It influences the entire buyer's lifecycle – from acquisition to retention and, if your brand fails to provide quality support, you will lose them to your more attentive competitors. [Read More](https://blog.marketingtui.com/examples-of-customer-support-strategies) [![Customer service in B2B settings](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Business_chat_re_gg4h-removebg-preview.png?width=365&name=undraw_Business_chat_re_gg4h-removebg-preview.png) ](https://blog.marketingtui.com/how-important-is-customer-service-in-b2b) ## [How important is customer service in B2B businesses?](https://blog.marketingtui.com/how-important-is-customer-service-in-b2b) When you think of customer service, chances are you think of a typical business-to-customer (B2C) company that deals with individuals. However, [customer service](https://blog.marketingtui.com/customer-service-management) also applies to business-to-business (B2B) companies whose clients are multi-faceted organisations.  [Read More](https://blog.marketingtui.com/how-important-is-customer-service-in-b2b) [![Best customer service strategy](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Control_panel_re_y3ar-removebg-preview.png?width=365&name=undraw_Control_panel_re_y3ar-removebg-preview.png) ](https://blog.marketingtui.com/the-best-customer-service-strategy) ## [Is email or calling the best customer service strategy?](https://blog.marketingtui.com/the-best-customer-service-strategy) When it comes to customer service, you need to decide which communication method is the most suitable option. Email and phone calls are two of the most popular customer service channels, and for good reason, but how can you decide which one to use? [Read More](https://blog.marketingtui.com/the-best-customer-service-strategy) [![Become a better customer service rep](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Chatting_re_j55r-removebg-preview.png?width=365&name=undraw_Chatting_re_j55r-removebg-preview.png) ](https://blog.marketingtui.com/become-a-better-customer-service-agent) ## [How do I become a better customer service agent?](https://blog.marketingtui.com/become-a-better-customer-service-agent) Customer service can make or break your relationship with a customer and that’s why it’s so important for employees to be properly equipped. [Read More](https://blog.marketingtui.com/become-a-better-customer-service-agent) [![Customer support and customer success working together](https://blog.marketingtui.com/hs-fs/hubfs/undraw_neighbors_ciwb-removebg-preview%20(1).png?width=365&name=undraw_neighbors_ciwb-removebg-preview%20(1).png) ](https://blog.marketingtui.com/should-customer-support-be-customer-success) ## [Should customer support be part of customer success?](https://blog.marketingtui.com/should-customer-support-be-customer-success) Both customer support teams and customer success teams strive to deliver an exceptional Customer Experience. However, while they are closely connected, customer support and customer success have a few distinctions that are important to know.  [Read More](https://blog.marketingtui.com/should-customer-support-be-customer-success) [![How to improve online shopper experiences](https://blog.marketingtui.com/hs-fs/hubfs/undraw_shopping_app_flsj-removebg-preview.png?width=365&name=undraw_shopping_app_flsj-removebg-preview.png) ](https://blog.marketingtui.com/how-do-i-improve-online-shopper-experience) ## [How do I improve online shopper experience?](https://blog.marketingtui.com/how-do-i-improve-online-shopper-experience) If your brand is searching for ways to improve your processes and generate growth, you should consider focusing on the e-commerce Customer Experience. [Read More](https://blog.marketingtui.com/how-do-i-improve-online-shopper-experience) [![Fast customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_fitness_stats_sht6-removebg-preview.png?width=365&name=undraw_fitness_stats_sht6-removebg-preview.png) ](https://blog.marketingtui.com/tips-for-fast-customer-feedback) ## [What are some tips for getting fast customer feedback?](https://blog.marketingtui.com/tips-for-fast-customer-feedback) When it comes to improving your business, sometimes you need to move quickly. However, you don’t want to rush into decision-making and risk making the wrong changes, which is why you need to [get customer feedback](https://www.reviewtui.com/blog/how-to-collect-customer-feedback) first. [Read More](https://blog.marketingtui.com/tips-for-fast-customer-feedback) [![How to create a customer experience survey](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Circuit_board_re_1b79-removebg-preview.png?width=365&name=undraw_Circuit_board_re_1b79-removebg-preview.png) ](https://blog.marketingtui.com/how-is-a-customer-experience-survey-created) ## [How is a Customer Experience survey created?](https://blog.marketingtui.com/how-is-a-customer-experience-survey-created) The customer’s experience is the most important aspect of any business. If a customer has a bad experience, not only will they never buy from you again but they’ll share that experience and influence other people’s buying behaviour. But sometimes, the best way to discover the type of experience a customer is having with you is to ask, and then analyse the data. [Read More](https://blog.marketingtui.com/how-is-a-customer-experience-survey-created) [![What are google reviews?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Search_re_x5gq-removebg-preview.png?width=365&name=undraw_Search_re_x5gq-removebg-preview.png) ](https://blog.marketingtui.com/what-are-google-reviews-and-why-are-they-important) ## [What are Google reviews and why are they important?](https://blog.marketingtui.com/what-are-google-reviews-and-why-are-they-important) Google is the biggest search engine in the world. It’s how millions upon millions of people discover their new favourite things. It’s how they get answers to important questions and find solutions to problems instantly. But when you’re presented with a plethora of options with each search there’s one sure-fire way to discover which solutions are reputable, and which might not meet everyone’s standards. [Read More](https://blog.marketingtui.com/what-are-google-reviews-and-why-are-they-important) [![Bad customer service](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Services_re_hu5n-removebg-preview.png?width=365&name=undraw_Services_re_hu5n-removebg-preview.png) ](https://blog.marketingtui.com/how-do-i-deal-with-bad-customer-service) ## [How do I deal with bad customer service?](https://blog.marketingtui.com/how-do-i-deal-with-bad-customer-service) Unhappy customers are an unavoidable reality of business. Servicing these customers is never easy but it’s important and can dictate the success and future growth of your business. [Read More](https://blog.marketingtui.com/how-do-i-deal-with-bad-customer-service) [![Social media and customer service](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Social_media_re_sulg-removebg-preview.png?width=365&name=undraw_Social_media_re_sulg-removebg-preview.png) ](https://blog.marketingtui.com/social-media-replacing-customer-service) ## [Is social media replacing traditional customer service?](https://blog.marketingtui.com/social-media-replacing-customer-service) There’s no ignoring that social media has taken over our world and the relationship between customers and brands is no different. As it becomes easier for customers to DM or @ a company to complain or give praise does customer service need to adapt and evolve to meet these expectations? [Read More](https://blog.marketingtui.com/social-media-replacing-customer-service) [![How to review customer satisfaction](https://blog.marketingtui.com/hs-fs/hubfs/undraw_data_reports_706v-removebg-preview.png?width=365&name=undraw_data_reports_706v-removebg-preview.png) ](https://blog.marketingtui.com/how-to-review-customer-satisfaction) ## [How to review customer satisfaction](https://blog.marketingtui.com/how-to-review-customer-satisfaction) The happier your customers are, the more successful your business will be. It’s that simple. The real question is, how do you measure, monitor, and assess customer satisfaction effectively? [Read More](https://blog.marketingtui.com/how-to-review-customer-satisfaction) [![Customer feedback form responses](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Taking_notes_re_bnaf-removebg-preview.png?width=365&name=undraw_Taking_notes_re_bnaf-removebg-preview.png) ](https://blog.marketingtui.com/get-better-responses-on-feedback-forms) ## [How to get better responses on your customer feedback forms](https://blog.marketingtui.com/get-better-responses-on-feedback-forms) Collecting customer feedback can be challenging, especially when your response rate isn’t as high as you’d like. While analytics and metric scores are hugely helpful for understanding general customer sentiment, sometimes you need to know exactly how customers feel, why, and how to influence them. [Read More](https://blog.marketingtui.com/get-better-responses-on-feedback-forms) [![Get online reviews](https://blog.marketingtui.com/hs-fs/hubfs/undraw_File_sync_re_0pcx-removebg-preview.png?width=365&name=undraw_File_sync_re_0pcx-removebg-preview.png) ](https://blog.marketingtui.com/how-do-i-ask-customers-for-feedback-and-online-reviews) ## [How do I ask customers for feedback and online reviews?](https://blog.marketingtui.com/how-do-i-ask-customers-for-feedback-and-online-reviews) Customer feedback is crucial to business growth but how can you ask for it in a way that gets the desired results? [Read More](https://blog.marketingtui.com/how-do-i-ask-customers-for-feedback-and-online-reviews) [![Live customer feedback capture](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Online_popularity_re_nm0s-removebg-preview.png?width=365&name=undraw_Online_popularity_re_nm0s-removebg-preview.png) ](https://blog.marketingtui.com/good-tools-to-collect-live-customer-feedback) ## [Good tools to collect live customer feedback](https://blog.marketingtui.com/good-tools-to-collect-live-customer-feedback) Digital technology has advanced a lot in the past few years and collecting customer feedback has never been easier. One of the best advancements is the ability to collect feedback in real time. When you ask for feedback immediately after an interaction with a customer, they’re far more likely to respond and share meaningful insights.  [Read More](https://blog.marketingtui.com/good-tools-to-collect-live-customer-feedback) [![Too much customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Memory_storage_reh0-removebg-preview.png?width=365&name=undraw_Memory_storage_reh0-removebg-preview.png) ](https://blog.marketingtui.com/how-to-manage-customer-feedback-overwhelm) ## [How to manage customer feedback overwhelm](https://blog.marketingtui.com/how-to-manage-customer-feedback-overwhelm) If you’ve got an onslaught of customer feedback coming in, it can be a challenge to get on top of it all. Whether it’s good or bad, feedback needs to be managed effectively, so here are a few practical tips to help you get back in control of yours.  [Read More](https://blog.marketingtui.com/how-to-manage-customer-feedback-overwhelm) [![Is customer acquisition or customer retention better?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Creative_team_re_85gn-removebg-preview.png?width=365&name=undraw_Creative_team_re_85gn-removebg-preview.png) ](https://blog.marketingtui.com/customer-acquisition-or-retention) ## [What is more important, customer acquisition or retention?](https://blog.marketingtui.com/customer-acquisition-or-retention) For many businesses, it can be difficult to know what to focus their attention on and the battle between customer acquisition and customer retention is no exception. So which is more important? Is it better to focus on attracting new customers or giving current customers a reason to stay? Let’s explore. [Read More](https://blog.marketingtui.com/customer-acquisition-or-retention) [![Top ten books on customer service](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Reading_re_29f8-removebg-preview.png?width=365&name=undraw_Reading_re_29f8-removebg-preview.png) ](https://blog.marketingtui.com/ten-books-on-improving-customer-service) ## [Ten books on improving customer service](https://blog.marketingtui.com/ten-books-on-improving-customer-service) One of the best ways to improve your business is to actively seek new learning opportunities. That’s why many business owners, employees, and stakeholders choose to read books that add to their business knowledge, improve their strategies, and inspire proactive change. It’s impossible to read all these books which is why we’ve put together this list of our top ten choices to help you take your customer service to the next level.  [Read More](https://blog.marketingtui.com/ten-books-on-improving-customer-service) [![Improve customer retention](https://blog.marketingtui.com/hs-fs/hubfs/undraw_collab_8oes-removebg-preview.png?width=365&name=undraw_collab_8oes-removebg-preview.png) ](https://blog.marketingtui.com/how-to-improve-customer-retention) ## [How to improve customer retention](https://blog.marketingtui.com/how-to-improve-customer-retention) Many businesses are starting to notice that converting existing customers is far more economical than investing in prospective buyers. That’s because current customers already know about the brand and need what they offer, compared to new buyers who may need more convincing. In fact, converting an [existing client is 60-70%](https://truelist.co/blog/customer-retention-statistics/#:~:text=Customer%20retention%20statistics%20indicate%20that,reach%20%24641%20billion%20in%202022.) likely to succeed, compared to only 5-20% for newly acquired sales leads. [Read More](https://blog.marketingtui.com/how-to-improve-customer-retention) [![Customer exit interviews](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Interview_re_e5jn__1_-removebg-preview.png?width=365&name=undraw_Interview_re_e5jn__1_-removebg-preview.png) ](https://blog.marketingtui.com/why-you-should-conduct-customer-exit-interviews) ## [Why you should conduct customer exit interviews](https://blog.marketingtui.com/why-you-should-conduct-customer-exit-interviews) Customers leave for a wide variety of reasons and while it isn’t the ideal outcome for a brand, these situations don’t have to be a lost cause. When a customer decides to leave your company, the insights they can share are invaluable and have the potential to transform your business. [Read More](https://blog.marketingtui.com/why-you-should-conduct-customer-exit-interviews) [![Parlor Review Tui comparison](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Checking_boxes_re_9h8m-removebg-preview.png?width=365&name=undraw_Checking_boxes_re_9h8m-removebg-preview.png) ](https://blog.marketingtui.com/parlor-vs-review-tui) ## [Parlor vs Review Tui](https://blog.marketingtui.com/parlor-vs-review-tui) Choosing a Customer Feedback Management platform can be challenging because so many options are available. Customer Feedback Management (CFM) is about capturing customer insights and turning them into actions that drive more revenue and customer retention. One platform that seeks to do that is Parlor. [Read More](https://blog.marketingtui.com/parlor-vs-review-tui) [![GetFeedback Review Tui](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Sync_files_re_ws4c-removebg-preview.png?width=365&name=undraw_Sync_files_re_ws4c-removebg-preview.png) ](https://blog.marketingtui.com/getfeedback-vs-review-tui) ## [GetFeedback vs Review Tui](https://blog.marketingtui.com/getfeedback-vs-review-tui) Asking for customer feedback is the most effective way to improve your Customer Experience because it goes directly to the source. If you want to rise above your competition, you need to ask your customers exactly what they want and then act on it. In fact, studies show that while 80% of companies believe their customer experience is superior, [only 8% of customers](https://media.bain.com/bainweb/PDFs/cms/hotTopics/closingdeliverygap.pdf) feel the same way. [Read More](https://blog.marketingtui.com/getfeedback-vs-review-tui) [![Marketing teams need a customer feedback platform](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Social_thinking_re_y8cc-removebg-preview.png?width=365&name=undraw_Social_thinking_re_y8cc-removebg-preview.png) ](https://blog.marketingtui.com/marketing-needs-customer-feedback-platforms) ## [Why marketing teams need a customer feedback platform](https://blog.marketingtui.com/marketing-needs-customer-feedback-platforms) Customer feedback is an invaluable tool for all aspects of businesses and marketing is no different. Good marketing is all about appealing to the right customers and giving them a reason to invest in your brand, which is why customer feedback can give you a competitive advantage. [Read More](https://blog.marketingtui.com/marketing-needs-customer-feedback-platforms) [![Why sales teams need a customer service tool](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Phone_call_re_hx6a-removebg-preview.png?width=365&name=undraw_Phone_call_re_hx6a-removebg-preview.png) ](https://blog.marketingtui.com/why-sales-teams-need-a-customer-service-tool) ## [Why sales teams need a customer service tool](https://blog.marketingtui.com/why-sales-teams-need-a-customer-service-tool) Traditionally, sales teams and customer service have served two distinct roles with no need to overlap. However, as technology evolves, the line between the two has become blurred and now more than ever, salespeople are providing many of the same services as their customer service counterparts. [Read More](https://blog.marketingtui.com/why-sales-teams-need-a-customer-service-tool) [![SurveySparrow feedback platform review](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Cloud_docs_re_xjht-removebg-preview.png?width=365&name=undraw_Cloud_docs_re_xjht-removebg-preview.png) ](https://blog.marketingtui.com/surveysparrow-vs-review-tui) ## [SurveySparrow vs Review Tui](https://blog.marketingtui.com/surveysparrow-vs-review-tui) The Customer Experience industry is booming because businesses know their customers are the key to success. Making it easy to monitor and improve customer satisfaction, there is a wide selection of tools that help you to manage customer feedback. [Read More](https://blog.marketingtui.com/surveysparrow-vs-review-tui) [![How is customer service measured?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Wishlist_re_m7tv-removebg-preview.png?width=365&name=undraw_Wishlist_re_m7tv-removebg-preview.png) ](https://blog.marketingtui.com/customer-service-measured-and-monitored) ## [How is customer service measured and monitored?](https://blog.marketingtui.com/customer-service-measured-and-monitored) Customer service is one of the most important tools in a brand’s arsenal because it directly influences a customer’s likelihood of being satisfied with their experience. When customer satisfaction is high, retention rates are also high, so it’s critical to optimise customer service processes accordingly. [Read More](https://blog.marketingtui.com/customer-service-measured-and-monitored) [![Comparing Qualaroo and Review Tui](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Analysis_re_w2vd-removebg-preview.png?width=365&name=undraw_Analysis_re_w2vd-removebg-preview.png) ](https://blog.marketingtui.com/qualaroo-vs-review-tui) ## [Qualaroo vs Review Tui](https://blog.marketingtui.com/qualaroo-vs-review-tui) [Qualaroo](https://qualaroo.com/) is an Australian-owned customer feedback software that focuses on pop-up surveys for websites and apps. As more businesses decide to invest in customer feedback, we thought it would be helpful to give an objective review of this cleverly designed platform. [Read More](https://blog.marketingtui.com/qualaroo-vs-review-tui) [![Customer service explained](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Showing_support_re_5f2v-removebg-preview.png?width=365&name=undraw_Showing_support_re_5f2v-removebg-preview.png) ](https://blog.marketingtui.com/what-purpose-does-customer-service-serve) ## [What purpose does customer service serve?](https://blog.marketingtui.com/what-purpose-does-customer-service-serve) As chatbots and artificial intelligence are on the rise, many people are starting to question the role of customer service in modern business. However, despite the value that these technologies provide, there will always be a place for customer service in the business world because it offers something that only human interaction can. [Read More](https://blog.marketingtui.com/what-purpose-does-customer-service-serve) [![Customer retention strategy](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Scrum_board_re_wk7v-removebg-preview.png?width=365&name=undraw_Scrum_board_re_wk7v-removebg-preview.png) ](https://blog.marketingtui.com/top-5-customer-retention-strategies) ## [Top 5 customer retention strategies](https://blog.marketingtui.com/top-5-customer-retention-strategies) Losing customers is bad news for any business which is why many companies are trying to improve their customer retention strategies. And it’s well worth keeping your existing customers satisfied because loyal customers spend [67% more](https://truelist.co/blog/customer-retention-statistics/#:~:text=Customer%20retention%20statistics%20indicate%20that,reach%20%24641%20billion%20in%202022.) than new customers. [Read More](https://blog.marketingtui.com/top-5-customer-retention-strategies) [![Survio compared to Review Tui](https://blog.marketingtui.com/hs-fs/hubfs/2022%20Illustrations/undraw_Contrast_re_hc7k-removebg-preview.png?width=365&name=undraw_Contrast_re_hc7k-removebg-preview.png) ](https://blog.marketingtui.com/survio-vs-review-tui) ## [Survio vs Review Tui](https://blog.marketingtui.com/survio-vs-review-tui) As businesses value their customers more and more, gathering customer feedback has become increasingly important. To make it easy for businesses to create customer surveys and track responses, [Survio](https://www.survio.com/en/) is one of the many platforms available. To help you decipher what Survio is, how it works and if you should use it, this article will explore everything you need to know, including an honest comparison to Review Tui. [Read More](https://blog.marketingtui.com/survio-vs-review-tui) [![Why campaign tags are being changed by HubSpot](https://blog.marketingtui.com/hs-fs/hubfs/undraw_fixing_bugs_w7gi-removebg-preview.png?width=365&name=undraw_fixing_bugs_w7gi-removebg-preview.png) ](https://blog.marketingtui.com/campaign-tracking-not-working-with-hubspot) ## [Why is my campaign tracking not working with HubSpot?](https://blog.marketingtui.com/campaign-tracking-not-working-with-hubspot) Campaigns are a valuable tool on the Review Tui platform because they help businesses to organise, collate and analyse the responses from their valued customers. Recently, however, we have been noticing Hubspot has altered some campaign tags which can influence the results of campaign tracking.  [Read More](https://blog.marketingtui.com/campaign-tracking-not-working-with-hubspot) [![What is voice of the customer?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Conference_speaker_re_1rna-removebg-preview.png?width=365&name=undraw_Conference_speaker_re_1rna-removebg-preview.png) ](https://blog.marketingtui.com/what-is-the-voice-of-the-customer) ## [What is the 'Voice of the Customer?'](https://blog.marketingtui.com/what-is-the-voice-of-the-customer) In today's age of instant gratification, consumers have higher expectations than ever and many brands are increasing their investments in Voice of the Customer (VoC) programmes just to keep up. But you’re probably wondering, what exactly is the Voice of the Customer? This article will explain everything you should know to tune into what your customers are saying so you can turn it into success. [Read More](https://blog.marketingtui.com/what-is-the-voice-of-the-customer) [![What's the difference between customer service and customer experience?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Smart_resize_re_q4mo-removebg-preview.png?width=365&name=undraw_Smart_resize_re_q4mo-removebg-preview.png) ](https://blog.marketingtui.com/customer-service-vs-customer-experience) ## [Customer service vs Customer Experience](https://blog.marketingtui.com/customer-service-vs-customer-experience) In business, the terms customer service and Customer Experience are often used interchangeably, but they are slightly different. To help you understand the distinction, this article will take you through everything you need to know so that you can effectively engage your valued customers.   [Read More](https://blog.marketingtui.com/customer-service-vs-customer-experience) [![Grow your business with customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Reviewed_docs_re_9lmr-removebg-preview.png?width=365&name=undraw_Reviewed_docs_re_9lmr-removebg-preview.png) ](https://blog.marketingtui.com/turn-customer-feedback-into-growth) ## [How can I turn my customer feedback into growth?](https://blog.marketingtui.com/turn-customer-feedback-into-growth) Are you looking for ways to grow your business? The first thing you should do is listen to what your customers have to say. When you create content, promote products, and grow your brand, you can use feedback from visitors to help you make more informed decisions. [Read More](https://blog.marketingtui.com/turn-customer-feedback-into-growth) [![How to grow your business during a recession](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Powerful_re_frhr__1_-removebg-preview.png?width=365&name=undraw_Powerful_re_frhr__1_-removebg-preview.png) ](https://blog.marketingtui.com/how-do-i-grow-my-business-in-a-recession) ## [How do I grow my business in a recession?](https://blog.marketingtui.com/how-do-i-grow-my-business-in-a-recession) With a pandemic in full swing and the threat of economic collapse looming, it can be difficult to know how to manage your business wisely. But while some businesses will choose to cut their losses in these tumultuous times, it’s quite possible for yours to prosper. That’s why, to help you prepare for any unpredictable changes, we’ve put together this helpful guide to surviving a recession. And even better, how to help your business grow. [Read More](https://blog.marketingtui.com/how-do-i-grow-my-business-in-a-recession) [![Hotjar vs Review Tui comparison](https://blog.marketingtui.com/hs-fs/hubfs/undraw_File_bundle_re_6q1e-removebg-preview.png?width=365&name=undraw_File_bundle_re_6q1e-removebg-preview.png) ](https://blog.marketingtui.com/hotjar-vs-review-tui) ## [Hotjar vs Review Tui](https://blog.marketingtui.com/hotjar-vs-review-tui) Among the many customer feedback platforms available today, [Hotjar](https://www.hotjar.com/) is one of the most popular. That’s why, in this article, we’re going to explore some of the key features of Hotjar and compare it to Review Tui to help you decide which software is best for your business. [Read More](https://blog.marketingtui.com/hotjar-vs-review-tui) [![Improve customer experience](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Speed_test_re_pe1f-removebg-preview.png?width=365&name=undraw_Speed_test_re_pe1f-removebg-preview.png) ](https://blog.marketingtui.com/fastest-ways-to-improve-customer-experience) ## [What are the fastest ways to improve Customer Experience?](https://blog.marketingtui.com/fastest-ways-to-improve-customer-experience) Customers are one of the most important assets of any business, which is why keeping them happy should be a priority. The best way to keep track of this is using Customer Experience (CX), which measures how people perceive your brand and how they feel when interacting with it. [Read More](https://blog.marketingtui.com/fastest-ways-to-improve-customer-experience) [![What's the difference between Survey Monkey and Review Tui?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Logic_re_nyb4-removebg-preview.png?width=365&name=undraw_Logic_re_nyb4-removebg-preview.png) ](https://blog.marketingtui.com/survey-monkey-vs-review-tui) ## [Survey Monkey vs Review Tui](https://blog.marketingtui.com/survey-monkey-vs-review-tui) In the world of customer feedback, there are many platforms available for managing it. One of the market leaders is Survey Monkey which is popular with businesses around the world. To help you choose a platform for your customer feedback, we delve into the main features of Survey Monkey in this blog and explain how it differs from Review Tui. [Read More](https://blog.marketingtui.com/survey-monkey-vs-review-tui) [![How do you measure customer experience?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Appreciate_it_57b2-removebg-preview.png?width=365&name=undraw_Appreciate_it_57b2-removebg-preview.png) ](https://blog.marketingtui.com/how-do-you-measure-customer-experience) ## [How do you measure Customer Experience?](https://blog.marketingtui.com/how-do-you-measure-customer-experience) The way your people feel when interacting with your brand has a significant impact on how successful you will be in converting them into loyal paying customers. That’s where [Customer Experience](https://www.reviewtui.com/blog/what-is-customer-experience) comes in. If you’re pouring time and resources into your business, it’s important to know that it’s going towards the right things. [Read More](https://blog.marketingtui.com/how-do-you-measure-customer-experience) [![Retently and Review Tui comparison](https://blog.marketingtui.com/hs-fs/hubfs/undraw_split_testing_l1uw-removebg-preview.png?width=365&name=undraw_split_testing_l1uw-removebg-preview.png) ](https://blog.marketingtui.com/retently-vs-review-tui-comparison) ## [Retently vs Review Tui comparison](https://blog.marketingtui.com/retently-vs-review-tui-comparison) There are many customer feedback platforms available on the market today and [Retently](https://www.retently.com/) is one of the market leaders. In this article, we’re going to explore some of the main differences between Retently and Review Tui so that you can decide which one is the right fit for you. [Read More](https://blog.marketingtui.com/retently-vs-review-tui-comparison) [![What is online reputation management (ORM)?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Reminder_ggpt-removebg-preview.png?width=365&name=undraw_Reminder_ggpt-removebg-preview.png) ](https://blog.marketingtui.com/what-is-online-reputation-management) ## [What is online reputation management?](https://blog.marketingtui.com/what-is-online-reputation-management) Since the rise of the digital age, being online has become an integral part of the business world. However, there are several risks involved in being online so it’s important to know how to monitor and influence your business's digital reputation. That’s where online reputation management or ORM comes in. [Read More](https://blog.marketingtui.com/what-is-online-reputation-management) [![What does CX stand for?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Gifts_gioo-removebg-preview.png?width=365&name=undraw_Gifts_gioo-removebg-preview.png) ](https://blog.marketingtui.com/what-does-cx-stand-for) ## [What does CX stand for?](https://blog.marketingtui.com/what-does-cx-stand-for) You’ve probably heard of UX (User Experience), but have you ever heard of CX? Don’t worry if you haven’t, you’re not alone. In fact, the term “CX”, or “Customer Experience”, is not as widely known as it ought to be. That’s why, in this article, you’ll find out everything you need to know about Customer Experience including what it is, why it matters and how to manage it effectively.  [Read More](https://blog.marketingtui.com/what-does-cx-stand-for) [![Customer Experience (CX) explained](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Appreciation_re_pyhy-removebg-preview.png?width=365&name=undraw_Appreciation_re_pyhy-removebg-preview.png) ](https://blog.marketingtui.com/what-is-customer-experience) ## [What is Customer Experience and why is it important?](https://blog.marketingtui.com/what-is-customer-experience) The Customer Experience is an incredibly important part of a business, but it's still not widely understood. In fact, many companies are failing to prioritise their most valuable assets - their customers. That’s why we’ve written this blog, to show why you should focus on your Customer Experience and how it can accelerate your success.  [Read More](https://blog.marketingtui.com/what-is-customer-experience) [![Should I tell my staff about customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Elements_re_25t9-removebg-preview.png?width=365&name=undraw_Elements_re_25t9-removebg-preview.png) ](https://blog.marketingtui.com/should-employees-be-informed-of-customer-feedback) ## [Should employees be informed of customer feedback?](https://blog.marketingtui.com/should-employees-be-informed-of-customer-feedback) When it comes to giving feedback, it’s important to do it in a way that is constructive and valuable. So when your customers give feedback about your brand and customer service, should you be sharing it with your employees?  There are pros and cons to this so we’ve put together a guide to sharing feedback with employees, and more importantly how to mitigate the issues that might arise.  [Read More](https://blog.marketingtui.com/should-employees-be-informed-of-customer-feedback) [![Do people care about customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Make_it_rain_re_w9pc-removebg-preview.png?width=365&name=undraw_Make_it_rain_re_w9pc-removebg-preview.png) ](https://blog.marketingtui.com/do-people-care-about-customer-feedback) ## [Do people really care about customer feedback?](https://blog.marketingtui.com/do-people-care-about-customer-feedback) Customer feedback is a growing industry, but how do you know if it’s something you should be investing in? If you’re a business owner, it can be hard to know which resources should be a priority to you, and which are just another marketing trend. When it comes to customer feedback, do customers really care about it? Should businesses care about it? We’re here to help you answer those questions, and navigate the world of customer feedback with confidence.  [Read More](https://blog.marketingtui.com/do-people-care-about-customer-feedback) [![Top 5 CSAT platforms](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Grades_re_j7d6-removebg-preview.png?width=365&name=undraw_Grades_re_j7d6-removebg-preview.png) ](https://blog.marketingtui.com/top-5-csat-platforms) ## [Top 5 CSAT platforms](https://blog.marketingtui.com/top-5-csat-platforms) Customers who are satisfied with a product or service are more likely to recommend it to others, which makes them a powerful marketing tool for businesses. On the other hand, an unhappy customer can be detrimental to a business's reputation which is why it’s so important to measure your customers’ satisfaction and adjust your processes to suit them better. The best way to do that is to use a Customer Satisfaction survey (CSAT) to collect data from customers along their customer journey and use your findings to make positive changes. [Read More](https://blog.marketingtui.com/top-5-csat-platforms) [![Issues with customer feedback management software](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Notify_re_65on-removebg-preview.png?width=365&name=undraw_Notify_re_65on-removebg-preview.png) ](https://blog.marketingtui.com/customer-feedback-management-issues) ## [Problems with customer feedback management software](https://blog.marketingtui.com/customer-feedback-management-issues) Understanding your customer is a central part of running a successful business, which means collecting their feedback should be too. However, there are a few pitfalls to watch out for when implementing a customer feedback strategy, especially when it comes to using [feedback management software](https://blog.marketingtui.com/customer-feedback-software). That’s why we’ve put together a list of all the things to avoid when evaluating feedback so that you can get the most out of the responses. [Read More](https://blog.marketingtui.com/customer-feedback-management-issues) [![How to collect customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Engineering_team_re_fvat-removebg-preview.png?width=365&name=undraw_Engineering_team_re_fvat-removebg-preview.png) ](https://blog.marketingtui.com/how-to-collect-customer-feedback) ## [How to collect customer feedback and what to do with it](https://blog.marketingtui.com/how-to-collect-customer-feedback) Offering an excellent customer experience is the best way for businesses to stand apart from their competition, which is why it is even [more of a priority than products and pricing](https://www.superoffice.com/blog/customer-experience-statistics/). That’s because customers are willing to pay more for a better customer experience, and will switch to a competitor if a business isn’t up to their standard. Collecting and monitoring customer feedback is such a crucial process for improving your practices and keeping customers satisfied.   [Read More](https://blog.marketingtui.com/how-to-collect-customer-feedback) [![Customer feedback conversion rates](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Not_found_re_x4in-removebg-preview.png?width=365&name=undraw_Not_found_re_x4in-removebg-preview.png) ](https://blog.marketingtui.com/customer-feedback-conversion-rates) ## [Customer feedback conversion rates](https://blog.marketingtui.com/customer-feedback-conversion-rates) At Review Tui, we know online reviews are an incredibly powerful tool for attracting customers to your business, but you don’t have to take our word for it. Studies across all industries show that if a website has user reviews, [63% of customers](https://www.annexcloud.com/blog/5-ways-customer-ratings-reviews-can-drive-conversions/) are more likely to buy from them. That’s because customer reviews are reflections of a brand and provide the social proof buyers look for before making a decision.  [Read More](https://blog.marketingtui.com/customer-feedback-conversion-rates) [![Top 10 customer feedback management (CFM) platforms](https://blog.marketingtui.com/hs-fs/hubfs/undraw_term_sheet_re_ju7s-removebg-preview.png?width=365&name=undraw_term_sheet_re_ju7s-removebg-preview.png) ](https://blog.marketingtui.com/top-10-customer-feedback-management-platforms) ## [Top 10 customer feedback management platforms](https://blog.marketingtui.com/top-10-customer-feedback-management-platforms) With the customer satisfaction industry on the rise, it can be daunting to choose a feedback management platform for your business. Customer feedback management (CFM) involves integrating feedback gathered from multiple channels to improve your product or service. [Read More](https://blog.marketingtui.com/top-10-customer-feedback-management-platforms) [![Why you shouldn't fear negative customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Warning_re_eoyh-removebg-preview.png?width=365&name=undraw_Warning_re_eoyh-removebg-preview.png) ](https://blog.marketingtui.com/your-business-shouldnt-fear-customer-feedback) ## [Why your business shouldn’t fear customer feedback](https://blog.marketingtui.com/your-business-shouldnt-fear-customer-feedback) It’s common for businesses to avoid customer feedback because of the fear it could expose them to bad reviews. Because of this, many businesses choose to dismiss customer feedback and suppress any issues they might raise. However, this is a huge mistake as it wastes critical information and leaves customers feeling neglected. On the other hand, asking customers for feedback allows businesses to improve their processes and build customer loyalty.  [Read More](https://blog.marketingtui.com/your-business-shouldnt-fear-customer-feedback) [![](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Solution_mindset_re_57bf-removebg-preview.png?width=365&name=undraw_Solution_mindset_re_57bf-removebg-preview.png) ](https://blog.marketingtui.com/do-net-promoter-scores-matter) ## [Do net promoter scores matter?](https://blog.marketingtui.com/do-net-promoter-scores-matter) The customer experience industry (CX) is increasingly important to businesses because having satisfied customers is crucial to success. Loyal customers are worth [10x the value of their first purchase](https://www.qminder.com/customer-experience-statistics/) and it’s considerably easier to retain customers than acquire new ones, so delivering the best possible customer experience is well worth the time and effort. [Read More](https://blog.marketingtui.com/do-net-promoter-scores-matter) [![Which is better, NPS or CSAT?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Happy_feeling_re_e76r-removebg-preview.png?width=365&name=undraw_Happy_feeling_re_e76r-removebg-preview.png) ](https://blog.marketingtui.com/nps-or-csat-which-is-better) ## [NPS or CSAT, which is better?](https://blog.marketingtui.com/nps-or-csat-which-is-better) Using the best metric for measuring your customer satisfaction puts you in the strongest position to assess your customer’s experience. For the most part, a quantitative metric is the best option because it gives you something to measure your progress against. Whether it’s NPS or CSAT, we’re here to guide you toward the metric that will give you the best possible results. [Read More](https://blog.marketingtui.com/nps-or-csat-which-is-better) [![How to measure customer satisfaction](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Photo_session_re_c0cp-removebg-preview.png?width=365&name=undraw_Photo_session_re_c0cp-removebg-preview.png) ](https://blog.marketingtui.com/what-types-of-metrics-measure-customer-satisfaction) ## [What types of metrics measure customer satisfaction?](https://blog.marketingtui.com/what-types-of-metrics-measure-customer-satisfaction) Gathering customer feedback is a crucial element of running a successful business, but none of it will help without an effective way to measure it. That’s why a series of customer satisfaction metrics have been developed, and each one offers a unique benefit to businesses. Insightful feedback from your customers gives you the chance to improve your business and grow your customer base because the information is coming directly from the source.  [Read More](https://blog.marketingtui.com/what-types-of-metrics-measure-customer-satisfaction) [![Understanding a customer effort score (CES)](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Online_test_re_kyfx-removebg-preview.png?width=365&name=undraw_Online_test_re_kyfx-removebg-preview.png) ](https://blog.marketingtui.com/what-is-a-customer-effort-score-ces) ## [What is a Customer Effort Score? (CES)](https://blog.marketingtui.com/what-is-a-customer-effort-score-ces) If you are considering ways to improve your business, taking a look at your [Customer Effort Score (CES) ](https://www.reviewtui.com/csat-with-review-tui-0)is a smart place to start. CES is a service metric designed to measure the effort it takes customers to interact with your business. That can mean anything from how much effort it takes to use a product you sell, to how easy it is to get a problem resolved with your customer service team. Essentially, your CES will show you whether your business is approachable and customer-friendly, or difficult and intimidating.  [Read More](https://blog.marketingtui.com/what-is-a-customer-effort-score-ces) [![What do customer satisfaction surveys do?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_survey_05s5-removebg-preview.png?width=365&name=undraw_survey_05s5-removebg-preview.png) ](https://blog.marketingtui.com/what-do-customer-satisfaction-surveys-do) ## [What do customer satisfaction surveys do?](https://blog.marketingtui.com/what-do-customer-satisfaction-surveys-do) Customer satisfaction surveys are used by businesses in every industry and have been for decades. Whether conducted over the phone, completed online or posted to customers they are an easily identifiable part of ‘customer service’.  [Read More](https://blog.marketingtui.com/what-do-customer-satisfaction-surveys-do) [![18 customer satisfaction survey question examples](https://blog.marketingtui.com/hs-fs/hubfs/undraw_learning_sketching_nd4f-removebg-preview.png?width=365&name=undraw_learning_sketching_nd4f-removebg-preview.png) ](https://blog.marketingtui.com/18-customer-satisfaction-survey-questions-to-use-in-2022) ## [18 customer satisfaction survey questions to use in 2022](https://blog.marketingtui.com/18-customer-satisfaction-survey-questions-to-use-in-2022) Asking your customers the right questions doesn’t need to be complicated but it is common for surveys to miss the mark. We’ve put together a summary of all the best guidelines to follow, and a list of 18 questions you can start with. [Read More](https://blog.marketingtui.com/18-customer-satisfaction-survey-questions-to-use-in-2022) [![Best tool for customer satisfaction surveys](https://blog.marketingtui.com/hs-fs/hubfs/undraw_online_stats_0g94-removebg-preview.png?width=365&name=undraw_online_stats_0g94-removebg-preview.png) ](https://blog.marketingtui.com/what-is-the-best-tool-for-customer-satisfaction-surveys) ## [What is the best tool for customer satisfaction surveys?](https://blog.marketingtui.com/what-is-the-best-tool-for-customer-satisfaction-surveys) Tracking and measuring your customer’s satisfaction is the best way to know what you’re excelling at and where you need to improve. [Keeping your customers happy is crucial ](https://blog.hubspot.com/service/what-is-customer-satisfaction)to success and encourages customer loyalty, so developing a strategy to perfect it is crucial. You can survey your customers to gather helpful information from them, but knowing what to ask and why is a challenging task. Fortunately, there is a wide range of platforms available to support your customer satisfaction efforts and useful tools to collect or analyse the responses. In this blog we’ve put together a summary of all there is to know about making a winning strategy for your customer’s satisfaction.  [Read More](https://blog.marketingtui.com/what-is-the-best-tool-for-customer-satisfaction-surveys) [![Customer feedback analytics tools](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Predictive_analytics_re_wxt8-removebg-preview.png?width=365&name=undraw_Predictive_analytics_re_wxt8-removebg-preview.png) ](https://blog.marketingtui.com/what-is-customer-feedback-analytics) ## [What is customer feedback analytics?](https://blog.marketingtui.com/what-is-customer-feedback-analytics) Customer feedback analytics is the process of recording, monitoring, and reviewing the feedback you receive so that you can use the findings to improve your business. This means collecting more responses, from a variety of channels, is [increasingly important for leveraging success](https://dcodegroup.com/blog/the-importance-of-data-and-information-in-business#:~:text=The%20Importance%20of%20Information,can%20be%20interpreted%20by%20management.). However, keeping track of it all is becoming increasingly complicated, which makes it much more difficult to analyse. If you want to gain the most helpful insights from your surveys, you need to have all the data in one place and have a cohesive strategy to manage it. The problem is that the customer feedback industry is growing, and there is an overwhelming range of software options to choose from. To help make your options clearer, we’ve put together a guide to customer feedback analytics so you can make an informed decision. [Read More](https://blog.marketingtui.com/what-is-customer-feedback-analytics) [![The benefits of a customer feedback platform](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Financial_data_re_p0fl-removebg-preview.png?width=365&name=undraw_Financial_data_re_p0fl-removebg-preview.png) ](https://blog.marketingtui.com/the-benefits-of-using-a-customer-feedback-platform) ## [The benefits of using a customer feedback platform](https://blog.marketingtui.com/the-benefits-of-using-a-customer-feedback-platform) A rising number of businesses are investing in customer feedback channels because of the value and insight they can gain from it. The customer feedback market is expected to grow from [$1.37 billion in 2020 to $3.34 billion in 2027](https://www.marketresearch.com/QYResearch-Group-v3531/Global-Customer-Feedback-Software-Size-14453521/) because executives are increasingly aware of the power customers have over their success. Customers expect an [excellent level of service](https://d1eipm3vz40hy0.cloudfront.net/pdf/The_Zendesk_Customer_Experience_Trends_2019.pdf), and 84% are even [willing to pay more for it](https://go.gladly.com/customer-expectations-report-2020). The problem is, many businesses are taking feedback [without using it to its full potential](https://www.techtarget.com/searchcio/tip/Heres-why-a-customer-feedback-program-is-essential-to-a-business) because managing multiple channels can be overwhelming and [disjointed](https://www.salesforce.com/eu/blog/2020/01/state-of-the-connected-customers-report.html). It is important to make the experience of giving feedback as cohesive and effortless as possible for your customers. In fact, 78% of customers expect businesses to be communicating internally to ensure the feedback is received and acted on effectively.  [Read More](https://blog.marketingtui.com/the-benefits-of-using-a-customer-feedback-platform) [![What is customer feedback?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Instant_support_re_s7un-removebg-preview.png?width=365&name=undraw_Instant_support_re_s7un-removebg-preview.png) ](https://blog.marketingtui.com/what-is-customer-feedback) ## [What is customer feedback?](https://blog.marketingtui.com/what-is-customer-feedback) Customer feedback is increasingly important in the business world. It isn’t just about tracking the happiness of customers, but also about gathering useful data on how to improve your processes. But to get to the crux of the matter, you need to know exactly what customer feedback is, and we can give you the full run-down.  [Read More](https://blog.marketingtui.com/what-is-customer-feedback) [![Explicit and implicit customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Job_offers_re_w25r-removebg-preview.png?width=365&name=undraw_Job_offers_re_w25r-removebg-preview.png) ](https://blog.marketingtui.com/explicit-and-implicit-customer-feedback-whats-the-difference) ## [Explicit and implicit customer feedback - what’s the difference?](https://blog.marketingtui.com/explicit-and-implicit-customer-feedback-whats-the-difference) Businesses get customer feedback every day. From suggestion slips dropped in a box to surveys filled out online, there’s a sense of familiarity with these forms of customer feedback. Yet customer feedback is more complex than this, and it’s not always as obvious as a rudely worded rant on Google! Like any form of human communication, there are overt forms and subtextual communication methods. In this article, we will explore the myriad of customer feedback methods so you’re better equipped to learn from your customers, even when they’re not shouting their thoughts from the rooftops. There are two main forms of customer feedback; explicit and implicit. Let’s quickly look at the difference between them. [Read More](https://blog.marketingtui.com/explicit-and-implicit-customer-feedback-whats-the-difference) [![Why customer complaints are good for business](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Note_list_re_r4u9-removebg-preview.png?width=365&name=undraw_Note_list_re_r4u9-removebg-preview.png) ](https://blog.marketingtui.com/why-customer-complaints-are-good-for-business) ## [Why customer complaints are good for business](https://blog.marketingtui.com/why-customer-complaints-are-good-for-business) Even though it sounds counter-intuitive, a customer complaint is actually one of the best ways for a company to grow and succeed. Complaints are far from being the final nail in a corporation's coffin, despite their appearance as such. It is all too common for customer complaints to be received with angst, or perceived as an assault on people's hard work. Rather, they provide valuable insights into your business, and there are many reasons why they can help you grow. [Read More](https://blog.marketingtui.com/why-customer-complaints-are-good-for-business) [![Essential customer service tools](https://blog.marketingtui.com/hs-fs/hubfs/undraw_project_complete_lwss-removebg-preview.png?width=365&name=undraw_project_complete_lwss-removebg-preview.png) ](https://blog.marketingtui.com/7-essential-customer-service-tools) ## [7 essential customer service tools](https://blog.marketingtui.com/7-essential-customer-service-tools) Customer service manages the entire customer experience from first contact to lasting support. The need for excellent customer service grows each year as companies harness new technology and tools to be available to a changing customer demographic. While telephone and letters were the main communication method thirty years ago there are now dozens of ways customers seek support from companies. [Read More](https://blog.marketingtui.com/7-essential-customer-service-tools) [![Are customer service surveys effective?](https://blog.marketingtui.com/hs-fs/hubfs/Old%20illustrations/undraw_Creation_process_re_kqa9.png?width=365&name=undraw_Creation_process_re_kqa9.png) ](https://blog.marketingtui.com/are-customer-service-surveys-effective) ## [Are customer service surveys effective?](https://blog.marketingtui.com/are-customer-service-surveys-effective) A [customer satisfaction survey](https://blog.marketingtui.com/online-customer-feedback-surveys) is a questionnaire built to help businesses and customer service teams understand what their customers think about the experience they’ve had with the brand. This can encompass the product or service, the brand overall and/or the customer support team. Customer satisfaction surveys allow companies to work on problem areas and amplify the processes that work within a business. [Read More](https://blog.marketingtui.com/are-customer-service-surveys-effective) [![Customer feedback survey template](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Working_remotely_re_6b3a-removebg-preview.png?width=365&name=undraw_Working_remotely_re_6b3a-removebg-preview.png) ](https://blog.marketingtui.com/customer-feedback-survey-template) ## [Customer feedback survey template](https://blog.marketingtui.com/customer-feedback-survey-template) Developing a customer satisfaction survey is a great way to uncover what customers love about you, and where you can improve. Creating the survey itself, however, can be time-consuming and challenging. Are you asking the right questions? Are you asking too many? How can you optimise the survey to uncover some great insights for your business? [Read More](https://blog.marketingtui.com/customer-feedback-survey-template) [![Top customer feedback platforms](https://blog.marketingtui.com/hubfs/Old%20illustrations/undraw_download_re_li50.svg) ](https://blog.marketingtui.com/list-of-customer-feedback-platforms) ## [List of customer feedback platforms](https://blog.marketingtui.com/list-of-customer-feedback-platforms) Gathering, recording, and managing customer feedback is good for the growth of any business. If you’re on the hunt for a customer feedback platform then you’ve come to the right place as we’ve collated a long list of all your options. But before we begin let’s look at some key features you should ensure they include before you sign on the dotted line. [Read More](https://blog.marketingtui.com/list-of-customer-feedback-platforms) [![](https://blog.marketingtui.com/hs-fs/hubfs/Old%20illustrations/undraw_Interview_re_e5jn.png?width=365&name=undraw_Interview_re_e5jn.png) ](https://blog.marketingtui.com/how-to-ask-and-receive-customer-feedback) ## [How to ask for & actually get customer feedback](https://blog.marketingtui.com/how-to-ask-and-receive-customer-feedback) It’s one thing to implement a [customer feedback programme](https://blog.marketingtui.com/customer-feedback-with-review-tui) in your business, and another thing entirely to successfully gather customer feedback regularly. One of the main barriers to the repeated and continuous success of getting customer feedback lies in the asking. Whether it’s doing so incorrectly, or trepidation around the act itself, it’s one of the first obstacles to overcome. In this article, we’ll cover whether the resistance to customer feedback (both internally and externally) is real, and what you can do about it. [Read More](https://blog.marketingtui.com/how-to-ask-and-receive-customer-feedback) [![Why your customer feedback strategy is failing](https://blog.marketingtui.com/hs-fs/hubfs/undraw_bear_market_ania-removebg-preview.png?width=365&name=undraw_bear_market_ania-removebg-preview.png) ](https://blog.marketingtui.com/why-your-customer-feedback-strategy-fails) ## [Why your customer feedback strategy is failing](https://blog.marketingtui.com/why-your-customer-feedback-strategy-fails) Asking for [customer feedback](https://blog.marketingtui.com/customer-feedback-with-review-tui) can be daunting for businesses and even a good customer feedback strategy can fall apart if the results don’t warrant the stress. However, much of the failure in customer feedback isn’t down to the customer’s resistance, but due to how and when the business asks for feedback. Receiving customer feedback is dependent on four major factors, those are: [Read More](https://blog.marketingtui.com/why-your-customer-feedback-strategy-fails) [![How to gather customer feedback ](https://blog.marketingtui.com/hs-fs/hubfs/Old%20illustrations/Review%20Tui%20%20Blog%20hero%20images-4.png?width=365&name=Review%20Tui%20%20Blog%20hero%20images-4.png) ](https://blog.marketingtui.com/10-ways-to-gather-customer-feedback) ## [10 ways you can gather customer feedback](https://blog.marketingtui.com/10-ways-to-gather-customer-feedback) [Customer feedback](https://blog.marketingtui.com/customer-feedback-with-review-tui) is very valuable for business improvement. It highlights the things your company does very well, and areas where it could focus on improvement. This insight is even more important because it comes from the very people that spend money with you and therefore are key to the success of the business. [Read More](https://blog.marketingtui.com/10-ways-to-gather-customer-feedback) [![Review Tui customer feedback platform and HubSpot integration](https://blog.marketingtui.com/hs-fs/hubfs/2022%20Illustrations/Review%20Tui%20and%20HubSpot.png?width=365&name=Review%20Tui%20and%20HubSpot.png) ](https://blog.marketingtui.com/5-ways-review-tui-and-hubspot-work) ## [5 ways Review Tui and HubSpot work seamlessly](https://blog.marketingtui.com/5-ways-review-tui-and-hubspot-work) [HubSpot](https://www.hubspot.com/) was the first platform that received integration with Review Tui and for good reason. The market-leading business platform spans sales, marketing, customer service, and more - it’s the all-in-one platform for businesses looking to grow. The philosophy behind HubSpot also nicely aligns with that of Review Tui. [Read More](https://blog.marketingtui.com/5-ways-review-tui-and-hubspot-work) [![Get more positive customer reviews](https://blog.marketingtui.com/hs-fs/hubfs/Review%20Tui%20%20Blog%20hero%20images%20(2).png?width=365&name=Review%20Tui%20%20Blog%20hero%20images%20(2).png) ](https://blog.marketingtui.com/how-to-get-more-positive-reviews) ## [How can I get more positive reviews?](https://blog.marketingtui.com/how-to-get-more-positive-reviews) Reviews are proven to influence prospective customers and their buying habits. 90% of people said that they had their [purchase decision influenced by a positive review](https://www.reviewpush.com/blog/90-of-customers-say-that-online-reviews-influenced-a-recent-purchase-decision/#:~:text=90%25%20of%20Customers%20Say%20Reading,reviews%20in%20their%20purchase%20decision.). Yet only 34% of companies are [implementing a customer journey map](https://www.nextiva.com/blog/customer-service-statistics.html). This disconnect can be down to a number of factors including that many businesses fear negative online reviews, and don’t know how to deal with them should they occur. By encouraging online reviews in general there’s an increased chance of bad experiences slipping through the net, and being unprepared, or unwilling to face those criticisms is stopping many businesses from fully tapping into the potential of online reviews. [Read More](https://blog.marketingtui.com/how-to-get-more-positive-reviews) [![Seek more customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/Old%20illustrations/Review%20Tui%20%20Blog%20hero%20images%20(1).png?width=365&name=Review%20Tui%20%20Blog%20hero%20images%20(1).png) ](https://blog.marketingtui.com/why-you-should-seek-more-feedback) ## [Why you should seek more customer feedback](https://blog.marketingtui.com/why-you-should-seek-more-feedback) As a business owner you likely have an idea of where you want to go and might even have a rough idea as to how you may get there, but is it what your customers want? Gathering customer feedback enables you to find out what you’re doing well at the moment, and get ideas as to what customers may want to see from you in the future. But that’s not the only reason why you should seek more [customer feedback](https://blog.marketingtui.com/customer-feedback-with-review-tui). In this article, we’ll explore the full list, and even give you some ideas as to how to get more feedback. [Read More](https://blog.marketingtui.com/why-you-should-seek-more-feedback) [![What is NPS?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_Ideas_re_7twj-removebg-preview.png?width=365&name=undraw_Ideas_re_7twj-removebg-preview.png) ](https://blog.marketingtui.com/what-is-nps) ## [What is NPS®?](https://blog.marketingtui.com/what-is-nps) [NPS®](https://blog.marketingtui.com/nps-and-review-tui), or the Net Promoter Score/System®, has become one of the most widely used customer satisfaction metrics in modern business. It’s used by over [two-thirds of Fortune 1,000 companies](https://hbr.org/2021/11/net-promoter-3-0) and while it isn’t perfect it has been the go-to for measuring customer satisfaction for almost 20 years. But what is NPS®, how is it calculated, and is it the right calculation for your business to monitor customer satisfaction? [Read More](https://blog.marketingtui.com/what-is-nps) [![Problems with customer feedback software](https://blog.marketingtui.com/hs-fs/hubfs/Old%20illustrations/Review%20Tui%20%20Blog%20hero%20images-2.png?width=365&name=Review%20Tui%20%20Blog%20hero%20images-2.png) ](https://blog.marketingtui.com/problems-with-review-tui) ## [Problems with Review Tui customer feedback software](https://blog.marketingtui.com/problems-with-review-tui) Review Tui has been built to be one of the most accessible and user-friendly customer feedback platforms on the market. Designed for medium and small businesses across the world, it makes gathering customer feedback effortless and makes seeing and analysing the resulting feedback quick and easy. It’s been built by people that gather customer feedback every single day but come across problems with existing platforms that meant a new solution was needed. [Read More](https://blog.marketingtui.com/problems-with-review-tui) [![Incentivise customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/Incentive.png?width=365&name=Incentive.png) ](https://blog.marketingtui.com/should-i-incentivise-customer-reviews) ## [Should I incentivise customer reviews?](https://blog.marketingtui.com/should-i-incentivise-customer-reviews) Gathering [customer feedback](https://blog.marketingtui.com/customer-feedback-with-review-tui) offers excellent insights as to why some customers keep buying from you and areas where you can improve. However, it’s not always easy to get customers to give feedback, which can be frustrating for businesses desperate for insights into people’s experiences with them. [Read More](https://blog.marketingtui.com/should-i-incentivise-customer-reviews) [![customer review legal guidelines](https://blog.marketingtui.com/hs-fs/hubfs/Old%20illustrations/Laws.png?width=365&name=Laws.png) ](https://blog.marketingtui.com/customer-reviews-legal-guidelines) ## [What are the legal guidelines around customer reviews? [AUS & NZ]](https://blog.marketingtui.com/customer-reviews-legal-guidelines) Customer reviews are very influential in persuading consumers about the quality and service of your company. They promote your business with a level of authenticity that other marketing efforts may not carry as they represent the voice of someone that’s paid money for your service, and was delighted at the result. [Read More](https://blog.marketingtui.com/customer-reviews-legal-guidelines) [![Customer feedback tool](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Review%20Tui%20%20Blog%20hero%20images-1.png?width=365&name=Review%20Tui%20%20Blog%20hero%20images-1.png) ](https://blog.marketingtui.com/what-is-a-customer-feedback-tool) ## [What is a customer feedback tool?](https://blog.marketingtui.com/what-is-a-customer-feedback-tool) Customer feedback is an essential part of growing a business. Not only does it enable businesses to uncover areas for improvement, but also quickly reveals what they’re doing well. While the former gives businesses areas to focus on improving, the latter provides great sales and marketing tools to help a business grow. But what tools exist to help you uncover these insights, and what do they do exactly? [Read More](https://blog.marketingtui.com/what-is-a-customer-feedback-tool) [![Typeform vs Review Tui comparison](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Review%20Tui%20vs%20Typeform.png?width=365&name=Review%20Tui%20vs%20Typeform.png) ](https://blog.marketingtui.com/typeform-vs-review-tui) ## [Typeform (free) vs Review Tui (free): A comparison](https://blog.marketingtui.com/typeform-vs-review-tui) When you’re in the market for a customer survey platform you probably want to weigh up your options. We understand that it’s an important part of the research phase to look at a few different solutions and understand which is best for you. [Read More](https://blog.marketingtui.com/typeform-vs-review-tui) [![5 best NPS platforms](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/NPS%20platforms.png?width=365&name=NPS%20platforms.png) ](https://blog.marketingtui.com/5-best-nps-platforms) ## [5 best NPS® platforms](https://blog.marketingtui.com/5-best-nps-platforms) The Net Promoter Score (NPS®) is used by over two-thirds[ of Fortune 500 companies](https://fortune.com/longform/net-promoter-score-fortune-500-customer-satisfaction-metric/). Since its inception over 20 years ago, it has become a mainstay of business performance indicators. Companies will proudly promote their score on LinkedIn and management will focus on its rise and fall in executive summaries. [Read More](https://blog.marketingtui.com/5-best-nps-platforms) [![Best free customer feedback software](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Review%20Tui%20%20Blog%20hero%20images.png?width=365&name=Review%20Tui%20%20Blog%20hero%20images.png) ](https://blog.marketingtui.com/best-free-customer-feedback-software) ## [Best free customer feedback software](https://blog.marketingtui.com/best-free-customer-feedback-software) Gathering customer feedback is an essential part of growing a business. Only by asking your customers can you discover what they love about doing business with you, and where you can improve. But if you’re venturing out into this area of marketing for the first time, you might not want to invest too heavily in a software platform that might not yield results. [Read More](https://blog.marketingtui.com/best-free-customer-feedback-software) [![Customer survey creation](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Customer%20survey.png?width=365&name=Customer%20survey.png) ](https://blog.marketingtui.com/how-to-create-a-customer-survey) ## [How do I create a good customer survey?](https://blog.marketingtui.com/how-to-create-a-customer-survey) Creating a good [customer survey](https://blog.marketingtui.com/customer-feedback-with-review-tui) is essential to getting the feedback you need to improve your business and retain your customers. But crafting one isn’t as simple as it sounds. Too many of the wrong types of questions will put your respondent off engaging with the survey. Not enough of the right questions and you won’t get the insights you need. [Read More](https://blog.marketingtui.com/how-to-create-a-customer-survey) [![Top 10 customer feedback platforms](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Top%2010%20feedback%20platforms.png?width=365&name=Top%2010%20feedback%20platforms.png) ](https://blog.marketingtui.com/top-10-customer-feedback-platforms) ## [Top 10 customer feedback platforms](https://blog.marketingtui.com/top-10-customer-feedback-platforms) If you’re on the hunt for a customer feedback platform then you might quickly find yourself overwhelmed with options. Depending on what you’re after there are dozens of solutions on the market, with more being added all the time. [Read More](https://blog.marketingtui.com/top-10-customer-feedback-platforms) [![Ask Nicely vs Review Tui](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Ask%20Nicely%20vs%20Review%20Tui.png?width=365&name=Ask%20Nicely%20vs%20Review%20Tui.png) ](https://blog.marketingtui.com/ask-nicely-vs-review-tui) ## [Ask Nicely vs Review Tui - what's the difference?](https://blog.marketingtui.com/ask-nicely-vs-review-tui) In the world of [customer feedback platforms](https://blog.marketingtui.com/blog/review-platform-review), there are many platforms to choose from. Ask Nicely is one of the market leaders having received venture capital funding and expanding across the globe. But biggest does not always mean best and, in this article, we’re going to explore some of the main differences between the two customer feedback platforms. [Read More](https://blog.marketingtui.com/ask-nicely-vs-review-tui) [![Problems getting customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Problems%20getting%20customer%20feedback.png?width=365&name=Problems%20getting%20customer%20feedback.png) ](https://blog.marketingtui.com/problems-getting-customer-feedback) ## [Problems with customer feedback](https://blog.marketingtui.com/problems-getting-customer-feedback) You want customer feedback, you know it’s valuable and you need it to better your business. But you’re experiencing problems getting it. You can’t get enough of it, or you don’t know what to do with the feedback you are getting. [Read More](https://blog.marketingtui.com/problems-getting-customer-feedback) [![Customer satisfaction survey questions](https://blog.marketingtui.com/hs-fs/hubfs/Survey%20qs.png?width=365&name=Survey%20qs.png) ](https://blog.marketingtui.com/customer-satisfaction-survey-questions) ## [Customer satisfaction survey questions](https://blog.marketingtui.com/customer-satisfaction-survey-questions) Customer satisfaction surveys are increasing in popularity throughout businesses all over the world. They are integral to helping companies measure customer sentiment and satisfaction with their product or service. Not only can they help by providing your business with some quick wins, but they also fuel long-term growth and success. [Read More](https://blog.marketingtui.com/customer-satisfaction-survey-questions) [![Feedback vs reviews, an explainer](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Review%20Tui%20%20Feedback%20vs%20review%20(2).png?width=365&name=Review%20Tui%20%20Feedback%20vs%20review%20(2).png) ](https://blog.marketingtui.com/feedback-vs-reviews) ## [Feedback vs reviews: What’s the difference?](https://blog.marketingtui.com/feedback-vs-reviews) Customer feedback and reviews are an integral part of businesses across the globe and are growing in increasing importance. Nowadays both feedback and reviews are being utilised to transform operational structures to prioritise the customer. They are integral for understanding untapped areas of growth and honing in on problem areas that need to be prioritised. The push to create a customer-centric business is driven by feedback, and that won’t be going away any time soon. That’s why it’s important you know how to use both feedback and reviews for the betterment of your business. [Read More](https://blog.marketingtui.com/feedback-vs-reviews) [![Campaign parameters](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Campaign%20parameters.png?width=365&name=Campaign%20parameters.png) ](https://blog.marketingtui.com/campaign-parameters-explained) ## [Campaign parameters explained](https://blog.marketingtui.com/campaign-parameters-explained) Our latest feature ([Campaigns](https://blog.marketingtui.com/blog/new-feature-campaigns)) enables users to create custom links to their surveys for greater analytics and tracking. It also allows users to tag the place a survey link will be seen, the channel it will be shared on, and even link it to an individual member of staff to better hone in on areas where your business is succeeding, and where it could do better. While we explore these Campaign features in more detail in [this article ](https://blog.marketingtui.com/blog/new-feature-campaigns)we thought it would be good to explain the science behind Campaigns, and how they can be used to great effect. Read on to learn more. [Read More](https://blog.marketingtui.com/campaign-parameters-explained) [![Resistance to customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Overcoming%20resistance%20when%20asking%20for%20feedback%20blog.png?width=365&name=Overcoming%20resistance%20when%20asking%20for%20feedback%20blog.png) ](https://blog.marketingtui.com/overcoming-feedback-resistance) ## [Overcoming resistance to asking for feedback](https://blog.marketingtui.com/overcoming-feedback-resistance) We’re guessing that before you made your last purchase, or visited a restaurant you checked the online reviews…Are we right? It’s common practice to browse the web and read a product or service review before you go and spend your hard-earned money. [Read More](https://blog.marketingtui.com/overcoming-feedback-resistance) [![CSAT survey explained](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/CSAT%20blog.png?width=365&name=CSAT%20blog.png) ](https://blog.marketingtui.com/what-is-a-csat-survey) ## [What is CSAT and why do I need to use it?](https://blog.marketingtui.com/what-is-a-csat-survey) In the realm of customer satisfaction, there’s an array of different metrics you can use. [CSAT (Customer Satisfaction Score)](https://blog.marketingtui.com/blog/what-is-a-csat-survey) is a customer satisfaction measurement device aimed at simplifying the measurement of a customer’s experience. However, with so many scoring systems out there, how do you know if CSAT will be worthwhile making use of in your business? Is it a good system for measuring client satisfaction? [Read More](https://blog.marketingtui.com/what-is-a-csat-survey) [![](https://blog.marketingtui.com/hs-fs/hubfs/Review%20Tui%20%20Campaigns%20blog%20feature%20image%20(3)%20(1).png?width=365&name=Review%20Tui%20%20Campaigns%20blog%20feature%20image%20(3)%20(1).png) ](https://blog.marketingtui.com/new-feature-campaigns) ## [New Review Tui feature - Campaigns!](https://blog.marketingtui.com/new-feature-campaigns) It’s amazing how one new feature can make the biggest change in terms of premium functionality. Our latest feature is a certified game-changer for Review Tui. We thought we’d take this opportunity to introduce you to it: Campaigns! We’ll walk you through exactly what a Campaign is, its use case, as well as some of the benefits your business will reap from using it. We’ve even recorded a short video to show you how it works - yes, we’re *that* excited! [Read More](https://blog.marketingtui.com/new-feature-campaigns) [![Testimonial vs review](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Tesitominal%20vs%20review.png?width=365&name=Tesitominal%20vs%20review.png) ](https://blog.marketingtui.com/testimonial-vs-review) ## [Testimonial vs review: What makes them different?](https://blog.marketingtui.com/testimonial-vs-review) It’s pretty common these days for a business to request your feedback on your experience, whether that be in-person, via an online survey, or through a feedback box, to list a few. But what differentiates such feedback from a testimonial to a review? At the end of the day, both feedback types are very similar so is one more beneficial than the other when it comes to growing or obtaining more business? [Read More](https://blog.marketingtui.com/testimonial-vs-review) [![Customer feedback in 2022](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Reviews.png?width=365&name=Reviews.png) ](https://blog.marketingtui.com/how-to-get-customer-feedback-in-2022) ## [How to get customer feedback in 2022](https://blog.marketingtui.com/how-to-get-customer-feedback-in-2022) The importance of [customer feedback](https://blog.marketingtui.com/customer-feedback-with-review-tui) is certainly not new for 2022, but understanding the importance of it and understanding how to *actually* obtain it are two completely different things. Asking customers for feedback can be quite intimidating as no business wants to irritate, inconvenience, or make customers feel uncomfortable by asking for their feedback. Even worse, there’s the fear of receiving, and having to deal with, negative feedback. That’s why we’re not only going to cover the benefits of asking customers to give feedback and what this can mean for your business, but we’re also going to give you some actionable tips on how to get customers to give your business feedback in the first place. So if increasing your customer feedback is a key priority for 2022 read on! [Read More](https://blog.marketingtui.com/how-to-get-customer-feedback-in-2022) [![The pros and cons of using NPS](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Pros%20and%20cons%20of%20using%20NPS.png?width=365&name=Pros%20and%20cons%20of%20using%20NPS.png) ](https://blog.marketingtui.com/the-pros-and-cons-of-using-nps) ## [The pros and cons of using NPS](https://blog.marketingtui.com/the-pros-and-cons-of-using-nps) If you’re in business, we’re sure you would have come across the term NPS. But do you know what it means for your organisation? We thought we’d give you an overview of what an NPS score is, what it does, and why so many businesses rely on it for measuring their client's satisfaction. To broaden your horizon, we’re also going to cover why NPS is a poor system to use and why using a more expansive feedback system is better for gaining real insights on what a customer loved, and didn't like, about the service or product you provided. Without further ado, let’s dive deep into all things NPS! [Read More](https://blog.marketingtui.com/the-pros-and-cons-of-using-nps) [![HubSpot Review Tui integration](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/undraw_real_time_collaboration_c62i.png?width=365&name=undraw_real_time_collaboration_c62i.png) ](https://blog.marketingtui.com/introducing-our-hubspot-integration) ## [Just launched: Review Tui’s HubSpot integration!](https://blog.marketingtui.com/introducing-our-hubspot-integration) Ensuring the right information is available to the right people at the right time can differentiate a good business from a great business. Sharing information across teams, and consequently, across platforms is an integral part of a business’ ability to function efficiently and effectively. We wholeheartedly understand this - in fact, we advocate for it! That’s why we’ve launched our first integration with HubSpot. We’re making it easier for [HubSpot’s 113,925 customers located across 120+ countries](https://backlinko.com/hubspot-users) to integrate their Review Tui data with their HubSpot CRM. Want to know why? [Read More](https://blog.marketingtui.com/introducing-our-hubspot-integration) [![Review Tui feature update](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/undraw_details_review%20tui%20update%20blog.png?width=365&name=undraw_details_review%20tui%20update%20blog.png) ](https://blog.marketingtui.com/review-tui-update) ## [Review Tui Update](https://blog.marketingtui.com/review-tui-update) It’s been a little while since we had some significant news to share. Luckily that time has finally rolled around and we have some exciting new updates to showcase! But before we go into the details of the new features we’ve had a bit of an epiphany. [Read More](https://blog.marketingtui.com/review-tui-update) [![Customer feedback loop planning](https://blog.marketingtui.com/hs-fs/hubfs/undraw_instant_information_6755.png?width=365&name=undraw_instant_information_6755.png) ](https://blog.marketingtui.com/closing-the-customer-feedback-loop) ## [Closing the customer feedback loop](https://blog.marketingtui.com/closing-the-customer-feedback-loop) Businesses looking to grow, fend off the competition or simply survive uncertain times are analysing their way of operating and identifying new ways they can acquire or keep customers. Without the budget to pay research companies, and with limited opportunities for mistakes businesses need a low cost and effective method for identifying customer needs, and meeting them. [Read More](https://blog.marketingtui.com/closing-the-customer-feedback-loop) [![What is an NPS score](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/calculator.png?width=365&name=calculator.png) ](https://blog.marketingtui.com/what-is-the-nps-calculation) ## [How do you calculate NPS?](https://blog.marketingtui.com/what-is-the-nps-calculation) The [NPS (Net Promoter Score)](https://blog.marketingtui.com/nps-and-review-tui) calculation is a mathematical equation which takes the percentage of customers rating your business highly versus those that do not think very highly of your business. By taking these promoters and comparing them to your detractors a business can see, in a simplified score, whether they are satisfying their customer base, or failing them. [Read More](https://blog.marketingtui.com/what-is-the-nps-calculation) [![Customer feedback platform ](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Calendar.png?width=365&name=Calendar.png) ](https://blog.marketingtui.com/july-update) ## [July Review Platform Update](https://blog.marketingtui.com/july-update) We've finally completed a major update which enables users to take control of the valuable questions they ask customers. Not only that but we've delivered this with an exceptional interface to make survey management easier than ever. [Read More](https://blog.marketingtui.com/july-update) [![Review platform June development update](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Calendar.png?width=365&name=Calendar.png) ](https://blog.marketingtui.com/june-update) ## [June Review Platform Update](https://blog.marketingtui.com/june-update) After a couple of months of slow progress, we've finally found the gas pedal and wow, what a difference a month makes! In this review platform update, we showcase the latest developments. [Read More](https://blog.marketingtui.com/june-update) [![Ignoring customer feedback](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Review%20Tui%20%20Ignoring%20customer%20feeedback%20(2)%20(1).png?width=365&name=Review%20Tui%20%20Ignoring%20customer%20feeedback%20(2)%20(1).png) ](https://blog.marketingtui.com/ignoring-customer-feedback) ## [Ignoring customer feedback](https://blog.marketingtui.com/ignoring-customer-feedback) “If you don’t ask you don’t get” is a popular phrase used to guide people towards getting something they want. A pay rise, a better parking spot or even some constructive criticism are more likely to come to those that ask for them than those that sit and wait for it to come to them. Yet when it comes to customer feedback many businesses refuse to ask because of one major fear: getting bad feedback [Read More](https://blog.marketingtui.com/ignoring-customer-feedback) [![How to get more online reviews](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/undraw_in_sync_xwsa.png?width=365&name=undraw_in_sync_xwsa.png) ](https://blog.marketingtui.com/how-to-get-more-online-reviews) ## [How to get more online reviews](https://blog.marketingtui.com/how-to-get-more-online-reviews) Online reviews are very important. Customers check out reviews to see if other people have had a great experience or regret ever buying from you. They can be even more powerful than testimonials and can even help your business do better than your competitors in Google searches. [Read More](https://blog.marketingtui.com/how-to-get-more-online-reviews) [![How do you get people to your website](https://blog.marketingtui.com/hs-fs/hubfs/undraw_winners_ao2o.png?width=365&name=undraw_winners_ao2o.png) ](https://blog.marketingtui.com/how-digital-dominance-is-lost-before-they-see-your-website) ## [How digital dominance is lost before they see your website](https://blog.marketingtui.com/how-digital-dominance-is-lost-before-they-see-your-website) The internet is a vitally important tool for any business looking to be found. And whereas this is true of all businesses it’s especially true of small businesses servicing a local area with 82% of smartphone shoppers conducting ‘near me’ searches (Search Engine Land, 2018) with these types of searches increasing by over 900% in the past 2 years (Think with Google, 2018 - [source](https://www.hubspot.com/marketing-statistics)). [Read More](https://blog.marketingtui.com/how-digital-dominance-is-lost-before-they-see-your-website) [![Learn how to respond to negative reviews](https://blog.marketingtui.com/hs-fs/hubfs/undraw_problem_solving_ft81.png?width=365&name=undraw_problem_solving_ft81.png) ](https://blog.marketingtui.com/how-to-respond-to-negative-feedback) ## [How to respond to negative feedback](https://blog.marketingtui.com/how-to-respond-to-negative-feedback) Receiving negative feedback can be quite an emotional experience, especially when you’ve invested yourself in the experience your customers receive. It can often feel like a personal attack and you can feel robbed of the opportunity to protect your reputation when that negative feedback is shared online for the world to see. [Read More](https://blog.marketingtui.com/how-to-respond-to-negative-feedback) [![What is the best way to measure customer satisfaction?](https://blog.marketingtui.com/hs-fs/hubfs/undraw_status_update_jjgk.png?width=365&name=undraw_status_update_jjgk.png) ](https://blog.marketingtui.com/measuring-customer-happiness) ## [Measuring customer happiness](https://blog.marketingtui.com/measuring-customer-happiness) Customers are fickle creatures. The vast majority may love you for a short period of time but with so many other businesses vying for their attention they’re quick to forget the effort you put into making them happy. Even when you have a loyal base of customers all it takes is one foul step and that loyalty is gone. [Read More](https://blog.marketingtui.com/measuring-customer-happiness) [![Gather more customer reviews](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Calendar.png?width=365&name=Calendar.png) ](https://blog.marketingtui.com/may-update) ## [Review Tui | May update](https://blog.marketingtui.com/may-update) It's time to look back at the previous month and update you on the progress we've made with the main application and how we're tracking towards launch. [Read More](https://blog.marketingtui.com/may-update) [![How to increase your public reviews](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Calendar.png?width=365&name=Calendar.png) ](https://blog.marketingtui.com/april-update) ## [April Update](https://blog.marketingtui.com/april-update) It's time for our monthly recap on what's new and what's to come but with the added impact of a global shutdown to contend with! In March we were confident that disruption to the app's development would be minimal as we could easily continue from home but in reality the situation proved very different. [Read More](https://blog.marketingtui.com/april-update) [![Which platform is the best for gathering customer feedback and online reviews?](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/undraw_report_mx0a%20(1).png?width=365&name=undraw_report_mx0a%20(1).png) ](https://blog.marketingtui.com/review-platform-review) ## [Review platform review](https://blog.marketingtui.com/review-platform-review) It’s difficult asking for customers to leave reviews or testimonials but there are a breadth of platforms out there designed to make this task slightly easier. In this article we'll explore a few of them to help you find the right one for your business. [Read More](https://blog.marketingtui.com/review-platform-review) [![The latest review platform features](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/Calendar.png?width=365&name=Calendar.png) ](https://blog.marketingtui.com/march-update) ## [March Update](https://blog.marketingtui.com/march-update) It's been an interesting month across the globe and even though this has caused some mild disruption to the Review Tui team we've managed to forge ahead thanks to the ease of remote working and a defined development roadmap. [Read More](https://blog.marketingtui.com/march-update) [![Should you use NPS® to measure the success of your customer service](https://blog.marketingtui.com/hs-fs/hubfs/illustrations/undraw_process_e90d%20(1).png?width=365&name=undraw_process_e90d%20(1).png) ](https://blog.marketingtui.com/developing-a-customer-scoring-programme-why-nps-is-redundant) ## [Developing a customer scoring programme](https://blog.marketingtui.com/developing-a-customer-scoring-programme-why-nps-is-redundant) Measuring something as multi-spectral and ever-evolving as sentiment is a massive challenge and yet quantifying customer satisfaction is key to business growth. [Read More](https://blog.marketingtui.com/developing-a-customer-scoring-programme-why-nps-is-redundant) [![These are the features we've been building in to our review management software this month](https://blog.marketingtui.com/hs-fs/hubfs/undraw_booking_33fn.png?width=365&name=undraw_booking_33fn.png) ](https://blog.marketingtui.com/february-update) ## [February Update](https://blog.marketingtui.com/february-update) This month has seen some significant strides towards the launch version of Review Tui! Step-by-step the team are getting closer to a version of the software that will be the version you will get your hands on in the coming months. It may seem like a long time but this journey is only just beginning as the list of features to be added is longer than the build sheet for what is becoming affectionately known as version 0 of Review Tui. [Read More](https://blog.marketingtui.com/february-update) [![NPS® isn't the best way to measure customer satisfaction and business success. Here's why. ](https://blog.marketingtui.com/hs-fs/hubfs/undraw_feedback_h2ft.png?width=365&name=undraw_feedback_h2ft.png) ](https://blog.marketingtui.com/why-nps-is-a-dead-metric) ## [Why NPS® is an irrelevant metric](https://blog.marketingtui.com/why-nps-is-a-dead-metric) If you’re not familiar with [NPS®](https://blog.marketingtui.com/nps-and-review-tui) it stands for Net Promoter Score® and is a calculation used across the world by businesses large and small to ascertain whether their overall customer experience is positive or not. It is mostly based on a score from 1 to 10 with the following question at its core *“on a scale of 1 to 10 with 1 being not at all likely and 10 being very likely how likely are you to recommend [insert business name] to someone else?”*. [Read More](https://blog.marketingtui.com/why-nps-is-a-dead-metric)